These days, when it comes to talking about growing a better business… everyone seems to be talking about “brand awareness.” And even if none of us know exactly what that means….It’s definitely got something to do with how many people who see your brand actually remember it. Especially with how many “brand” messages we’re exposed to on a daily basis
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
A logo is a the face of your business and plays an important role in how people view your business. The main problem we see is the customer wanting a logo they really like and not thinking about their ideal customer. Hint: It’s not about what you like, it’s what your consumers like and respond to.
Our subcontious mind is always at work, and judging how things make us feel and evoking good and bad memories. A logo that brings out a good emotion is going to want us to be a fan of that company and it’s products or services.
What could be better than people remembering who you are and being top of mind? Advertising budgets could be reduced and stress eliminated! You’re logo becomes familiar and a comfort to consumers. Big brands dream of this!
A logo should speak loudly to your ideal consumer. If someone has never tried our your brand, what will peak their interest? Several factors come into play here including the emotion the logo gives the viewer.